Uncover the Festive Spirit: Rejoice Christmas in Taiwan
Taipei, December 15, 2024 – The Tourism Administration of the Ministry of Transportation and Communications (M.O.T.C.) is delighted to announce an thrilling occasion that highlights the colourful connection between Taiwan and the Philippines. On December 14 and 15, 2024, famend Filipino stars Gabbi Garcia and Khalil Ramos, who proudly function Taiwan’s tourism ambassadors for the Philippine market, hosted partaking fan conferences within the bustling cities of Taipei and Kaohsiung. These particular gatherings had been designed to rejoice the festive Christmas season, bringing collectively Filipino vacationers visiting Taiwan for an unforgettable expertise full of heat, pleasure, and cultural change.
From left: Taiwan Tourism Ambassador Gabbi Garcia, Mr. Ben Huang, Director of Taiwan Tourism Administration Worldwide Affairs Division, Ms. Cindy Chen, Director of Taiwan Tourism Administration Bangkok Workplace, and Taiwan Tourism Ambassador Khalil Ramos through the Meet and Greet in Taipei.
The Tourism Administration has chosen Gabbi Garcia and Khalil Ramos because the official ambassadors for Taiwan tourism in 2024. With Gabbi’s spectacular 13.44 million followers on Fb, these two will embark on a enjoyable year-long marketing campaign to encourage Filipino vacationers to find all of the wonderful points of interest Taiwan has to supply. Prepare for some nice adventures forward!
In January 2024, the marketing campaign unveiled a fascinating promotional video titled “Ang Iyong Love Story – Create Your Taiwan Love Story.” This charming video featured a pair embarking on a journey by way of Taiwan, showcasing the island as a premier vacation spot for love infused with journey. Its heartwarming narrative and beautiful visuals captured the eye of viewers and had been broadly disseminated throughout numerous social media platforms and displayed on vibrant digital billboards all through Manila.
All year long, the ambassadors actively participated in a number of journey expos, shopping center commerce exhibits, and public occasions, strategically scheduled throughout February, Could, July, and October. These energetic gatherings offered a novel alternative for the ambassadors to attach with Filipino audiences, sharing the wealthy tapestry of Taiwan’s culinary delights, cultural heritage, vibrant buying scenes, and breathtaking scenic spots. Every occasion aimed to encourage and ignite a ardour for exploration, inviting people and {couples} alike to find the romance and attract that Taiwan has to supply.
The marketing campaign has already proven vital success. In 2023, the variety of Filipino vacationers visiting Taiwan reached 350,487, recovering 70% of pre-pandemic ranges. From January to September 2024, the full variety of Filipino vacationers elevated to 332,847, marking a 37.22% year-on-year development in comparison with the identical interval in 2023 (242,569). This development has positioned the Philippines as the most important supply of Southeast Asian vacationers to Taiwan and the fifth-largest globally.
Christmas is a significant vacation within the Philippines and a peak journey season. To reap the benefits of this festive interval, the Tourism Administration organized fan conferences with Gabbi Garcia and Khalil Ramos in Taipei and Kaohsiung on December 14 and 15, 2024. These occasions gave Filipino vacationers the chance to hitch in Taiwan’s Christmas celebrations and create lasting reminiscences with the ambassadors.
Through the fan conferences, the ambassadors carried out the theme track from the drama Meteor Backyard, which had beforehand gained immense reputation within the Philippines. Followers sang alongside and likewise participated in Taiwan’s conventional night time market video games, sharing their constructive journey experiences. Gabbi and Khalil expressed their admiration for Taiwan’s pure magnificence, vibrant tradition, and heat hospitality. The ambassadors acknowledged, “Taiwan is an ideal vacation spot for in-depth journey. This time, we flew from Manila to Taipei. After attending fan conferences in Taipei and Kaohsiung, we’re excited to discover the southern a part of Taiwan earlier than flying from Kaohsiung again to Manila. We encourage different Filipinos to go to Taiwan as effectively.”
Mr. Ben Huang, director of Worldwide Affairs Division, Tourism Administration of the Ministry of Transportation and Communications (M.O.T.C.), additionally attended the occasion and gave the 2 ambassadors a memento in appreciation for his or her efforts to advertise Taiwan. The Tourism Administration acknowledged, “Filipinos typically plan worldwide holidays through the Christmas holidays, and with Taiwan being simply over an hour away by flight, it has turn into a best choice for a lot of. We encourage vacationers to discover not solely Taipei but in addition Taiwan’s central, southern, and jap areas, which supply wealthy cultural and scenic experiences.”
By way of this marketing campaign, the Tourism Administration has collaborated with journey businesses within the Philippines to advertise new Taiwan tourism merchandise, with the objective of attracting 500,000 Filipino vacationers to Taiwan by the top of 2024.
Comply with #TeamOutofTown, on Fb, Twitter, Instagram, and Pinterest for extra journey concepts.
Learn: Expertise the great thing about Taiwan with Gabbi Garcia
