As a part of a broader repositioning and enterprise transformation, Turkish Airways has rebranded its low price subsidiary, AnadoluJet. This was first introduced in November 2023, and applies for flights as of as we speak, so I needed to go over all the main points.
There are two elements to this story — the final spinning off of the airline, after which the rebranding, so let’s cowl these two factors so as.
Turkish Airways spins off AnadoluJet subsidiary
First for some context, AnadoluJet was based in 2008, and up till now has been an entirely owned subsidiary of Turkish Airways, working as a regional low price service. The airline had a fleet of roughly 80 slim physique jets, comprised of Airbus A320-family and Boeing 737-family plane.
Whereas the airline initially operated home routes, the airline expanded to regional worldwide markets as effectively. AnadoluJet primarily operated companies out of Ankara (ESB) and Istanbul Sabiha Gökçen (SAW).
Since AnadoluJet was an entirely owned subsidiary of Turkish Airways, the corporate operated beneath Turkish Airways’ air operator certificates (AOC). Turkish Airways is within the course of of adjusting that, and has moved this airline to a separate AOC.
Why is Turkish Airways switching the airline to a separate AOC? Nicely, the corporate has acknowledged that this may permit the airline to develop extra. The intent is to deal with prices, and simplifying companies, with a purpose to get as a lot of a value benefit as potential. We all know that Turkish Airways has enormous development plans, and a part of that features rising AnadoluJet’s fleet to over 200 plane.
AnadoluJet has been rebranded as AJet
As AnadoluJet undergoes a change and is spun off onto its personal AOC, the airline can be present process a rebranding. Particularly, for flights as of March 31, 2024, the airline has been rebranded as AJet. The service’s swap to its personal AOC is coinciding with that transition.
Turkish Airways’ chairman states that “we firmly imagine that AJet will change into an essential a part of the worldwide low-cost aviation business beneath the brand new title.”
The airline isn’t simply getting a brand new title, but it surely’s additionally getting a brand new livery, new worker uniforms, and new seating (all-economy seating in a one-cabin configuration). Under you’ll be able to see a video of the transformation of the primary plane to be repainted.
Frustratingly, AJet gained’t take part in Turkish Airways Miles&Smiles loyalty program, whereas AnadoluJet jet. In order that’s fairly a adverse growth, and actually displays the extent to which AJet is getting its personal id.
A couple of ideas:
- Am I the one one who thinks the AnadoluJet livery seems lots just like the Cathay Pacific livery, whereas the AJet livery seems lots just like the Air Transat livery?
- Although Turkish Airways nonetheless owns AnadoluJet (at the very least in the interim), it positive appears to me just like the intent of the rebranding is to distance the subsidiary from Turkish Airways as a lot as potential, because the airplane now not has any Turkish Airways branding, and doesn’t even have any pink
- I believe that additionally explains placing the airline on a separate AOC; that is going to change into an more and more extremely low price service, and Turkish Airways most likely needs to separate itself from that by way of passenger expertise
- I’m guessing we’ll see Turkish Airways and AJet more and more compete on extra routes, as they aim totally different market segments with the 2 manufacturers
- It’s unlucky that AJet isn’t taking part within the Miles&Smiles program, because it positive can be good if it was at the very least backed by a stable loyalty program
Backside line
Turkish Airways’ regional subsidiary, AnadoluJet, has been rebranded as AJet. This rebranding comes because the airline is shifting to its personal air operator certificates, and as Turkish Airways tries to deal with prices with its subsidiary, with a purpose to permit the airline to develop.
This rebranding largely appears about differentiating the passenger expertise between the 2 airways, to permit Turkish Airways to compete extra instantly with extremely low price carriers, with out tarnishing its personal model. Moreover, sadly this additionally spells the tip of the service’s participation within the Miles&Smiles program.
What do you make of AnadoluJet rebranding as AJet?
