In the case of restricted service resort manufacturers, Hampton by Hilton is sort of a drive to be reckoned with. The model has round 3,000 lodges in 40 international locations throughout 5 continents. This not solely makes it (by far) the most important Hilton model, but additionally one of many greatest restricted service resort manufacturers on the earth.
Hampton by Hilton has lengthy caught to the fundamentals, and has performed a superb job delivering reliably for friends. Hilton has now introduced plans to refresh the Hampton by Hilton model, although it looks as if a few of these adjustments might profit resort house owners greater than they profit friends.
Hampton properties get makeover with new prototype
Hampton by Hilton has revealed the prototype for what we are able to count on from Hampton properties in North America going ahead. The primary property with the brand new prototype is anticipated to open in early 2025, although this may even be out there as a renovation bundle for current properties.
Hilton claims that this prototype refresh is designed for larger adaptability to varied market situations and web site restrictions, whereas creating an enhanced visitor expertise. Hilton additionally emphasizes how this units a brand new commonplace in hospitality design and effectivity.
Not surprisingly, the give attention to the redesign is closely on maximizing income for house owners. The brand new design will not be solely supposed to enhance visitor performance and luxury, but additionally optimize value to construct, function, and renovate, for house owners.
Key updates embody the next:
- Optimizing income producing alternatives by growing whole key depend throughout the identical footprint and optimizing suite room format for higher web site effectivity
- Driving value financial savings of as much as 6% on furnishings, fixture, and gear packages, in comparison with earlier packages
- Elevating the outside with a simplified entrance cover, delicate changes to the colour scheme, and an added exterior patio for social gatherings
- Enhancing the visitor welcome by repositioning the entrance desk, including a localized characteristic wall and versatile multi-use house, and relocating the retail store to a extra distinguished location throughout the foyer space, which can drive elevated income
- Balancing operate and luxury in visitor rooms, with the addition of a multi-functional activity desk, improved lavatory design, enlarged home windows to extend pure mild, and optimized in-room visitor storage options
- Introducing two fashionable, uplifting decor packaged, impressed by the great thing about America’s landscapes and the vibrancy of its cities
Under you’ll be able to see some renderings of the brand new property prototype.
I’ve gotta say, whereas the renderings seem like a pleasant enchancment over the present design, we shouldn’t ignore what’s being emphasised right here — the brand new design suits extra rooms into the identical property footprint, which presumably implies that redesigned rooms are smaller than what friends are used to. Moreover, value financial savings of 6% with furnishings, fixtures, and gear packages, means that decrease high quality supplies could also be used.
Hampton model will get refreshed visible identification
Not solely are Hampton by Hilton properties getting a redesign, however so is the model’s total identification. You’ll be able to count on that this up to date advertising and marketing can be rolled out at properties across the globe all through 2024.
Right here’s how the up to date branding for Hampton by Hilton is described:
“Hampton partnered with world branding company Jones Knowles Ritchie (JKR) to create a particular model identification that solidifies its place as an revolutionary chief and establishes Hampton as probably the most guest-centric model within the hospitality trade.”
“The design attracts inspiration from Hampton’s pioneering spirit and hospitality heritage, whereas additionally being tailor-made for future world growth. The refreshed identification conveys the model’s human contact, welcoming friends right into a world of snug and gratifying journey by means of its visible language by that includes approachable illustrations that commemorate traveler range, refined script, a fastidiously chosen coloration palette and customized typography.”
In advertising and marketing going ahead, Hampton by Hilton can be emphasizing two signature experiences to drive model distinctiveness. This consists of Hampton’s sleep expertise, and Hampton’s breakfast waffle. So the corporate can be advertising and marketing the “Hampton Sleep Glad” expertise, in addition to the “Hampton Waffle” at breakfast.
Under is a take a look at a few of the up to date branding and advertising and marketing.
I don’t have terribly sturdy emotions concerning the up to date branding and advertising and marketing, however it feels recent and fashionable to me, and I respect the thought of specializing in a few facets of the Hampton by Hilton visitor expertise.
Backside line
The Hampton by Hilton model is present process a refresh. Don’t count on something earth shattering — Hampton by Hilton is an enormous model already, and is beloved by friends.
In 2025 we are able to count on the opening of the primary resort in North America with the brand new design. Whereas I believe many individuals will respect refreshed properties, sadly these adjustments profit resort house owners greater than resort friends. That’s as a result of the brand new prototype affords extra rooms in the identical house (which means smaller rooms), and in addition affords cheaper fixtures, furnishings, and extra.
Hampton by Hilton can also be updating its model identification, specializing in its sleep expertise and waffles.
What do you make of this Hampton by Hilton refresh?
